July 9th, 2005 
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Social media optimization or SMO is yet another method for search engine optimization of your site. As the name implies, you optimize your site by advertising it through the social media sites, online communities and community websites such as blog sites, message boards, podcasts, wikis and vlogs.
The methods for social media optimization involve the use of RSS feeds, social bookmarking, video and photo sharing, social news buttons and blogging etc. The basic idea is to drive traffic to your site without spending money on search engine advertising.
The concept of social media optimization was introduced by Rohit Bhargawa of Ogilivy Public Relations. Originally, he enunciated five rules for social media optimization, but the list was expanded by other contributors.
According to Rohit Bhargawa, “The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
In actual practice, social media optimization seeks to create links to the site by making it more visible through the social networking sites like Squidoo, Blogger, Hubpages, Face Book, Twitter, Digg, Delicious, My Space or search engines like Technorati.
How does one go about social media optimization?
Getting links for your website
The number of links your site manages to pull through decides its popularity with the search engines. It is like deciding the popularity of the leader through the votes he gets. In case of a website its popularity index is the number of links it gets from other websites.
Tagging and bookmarking
Tagging and bookmarking can be made easier by inducting content features such as buttons like “add to delicious” and other bookmarking sites. In addition to this, you can also include relevant tags to your pages besides the home page for the popular social bookmarking sites.
Create inbound links
Inbound links are considered important for the popularity of the site and its content in searching engine ranking. You should create links to the blogs or sites that contain back links to your site and increase its visibility.
Make your content travel
Make some changes in your site to enable your content to travel far and wide in your niche area. This can be done by including portable content such as PDFs, video and audio files and submitting them to your list members as well as sites related to your niche. This will help you to create back links for your site.
Allow others to use your content
A glaring example of this practice is YouTube. You can download its videos to your sites to illustrate your content and make it more interesting. Another example is to use RSS feeds to syndicate your content so that others can use it for their benefit. This can help you to drive traffic to your website.
Pros and cons of social media optimization
As with other methods of driving traffic, social media optimization has become victim of spamming or link farming. While the noble idea behind social bookmarking is to include links to informative, useful and interesting sites, people bookmark – syndicate – their own sites in numerous bookmarking sites unmindful of the quality of their content which can be pirated, duplicate and cheap. It simply eats into the web space of the bookmarking site and creates a kind of content garbage making it difficult to sift grains from the chaff.
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Where can i receive SEO Services?I have a website which needs SEO Services, who is the best?
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SEO Traffic Spider, is a global provider offering its customers a full suite of SEO Services ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.
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Most SEO services are a scam. I'm unfamiliar with the one you chose, but you are best to pick up a book or Google "how to get ranked higher in Google" if you want more traffic.
Good luck with your site.
Depending on what do you want. You can either pay someone to optimize your website one time, or you can have monthly expenses for seo company to keep your website ranking good. If you find regular seo company, they should be able to do the work for you. If your keywords are competitive, the price could be up to few thousands dollars.
Some seo company will still charge you more for getting your website a good rank and than ask for monthly expenses to keep your website up. This could be around few hundred dollars a month.
The best investment and cheapest is to do this yourself and pay for tutoring and some good SEO tool.
Fancy seeing bonitaisland.com being discussed here
Bonita Island – half Spanish and half English, named after the island on which they first started operations. San Pedro, aka La Isla Bonita! I flew out to meet with them several times and the island was indeed very beautiful!
They are very good at what they do and the best part of it is they work strictly behind the scenes. They just do not exist
They work invisibly, but the results are as plain as day!
My company has worked extensively with Bonita Island ITC, long before they had any thoughts of becoming bonitaisland.com and have been exceptionally pleased with their services.
They are not cheap, but you do get what you pay for.
When my company worked with them, they offered much more services than what's listed on their website, but I suspect that those will be offered after the consultation.
regarding bonitaisland.com "claiming to have worked with big companies, I wouldn't say that my company is small… or even medium sized for that matter.
If you would like very well done SEO or even consultancy on a whole, regarding direction of your online or offline company, talk to Bonita Island. I guarantee you won't be disappointed.
Well… very very important. If you can't hire someone as they are expensive at least learn the basics.
http://www.howrank.com/ABCs-of-Search-Engine-Optimization.php
You really don't need much more than that.
Good seo, backlinks, and some good content.
You should outsource your project and ask specifically for a UK based webdesigner. There a dosens of websites where you can post this project and wait for them to contact you. I cannot post these websites here, but you can do a Google search and easily find out.
Hope this helps!
Regards,
i am not sure about who is best
but i do suggest you to do proper research before you hire anyone.
Ask for project references and search ranking references rather than just blindly relying on whatever the company says.
Also search on Google, seo review websites like http://www.findseo.org
SEO considerations should be accounted for even before one web page, much less a whole site, is created. However, since doing the SEO work takes time and effort there is usually an extra fee for that work. In terms of cost, as mentioned above, they vary widely. It is probably best to ask for referrals to help ensure that the company that you are working with actually knows what they are doing.
Good luck…
Here is a sample contract that may help you http://www.seo-scoop.com/downloads/sample-seo-contract.doc
I would like to recommend you Marvist Consulting for SEO services. Its an NJ based company. As you want Affordable SEO services providing company, i believe Marvist Consulting is one good option you have. I red about that in an article. Check it out their site once:
http://www.marvist.com/internet-marketing/search-engine-optimization-seo.html