February 3rd, 2006 
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SEO – Search Engine Optimization for Dummies
Optimizing Your Website the Easy Way
Search Engine Optimization sounds difficult to most. One reason being that search engines are very technical things and the other being that the word optimization has five syllables. But in truth Search Engine Optimization is not an exact science, even though the companies that advertise this service will make it out to be. The steps that are outlined in this article will help you to optimize your site correctly at the design stage of your website.
Selfish of me I know but when I design a site I think of the Search Engines first and people second and I set out to design a site that search engines appreciate. Optimizing the site as much as possible anyway I can without cheating my way to a first position or over optimizing. To be quite honest I’m not upset if I don’t hit first place but I do expect to hit the top half of the first page, as most people are too lazy to scroll down.
The following steps should be taken after you have taken care of your Keyword Research.
The Pyramid Method
The Pyramid Method is a term which I like to use to describe the way that I optimize a website to amplify my chosen keywords so that the search engine gives me a nice placing among or above my leading competitors. The Pyramid Method starts up at the top in your title, spreading through your description and Keywords then onto your page body, headline tags, first words, links and then onto the pages that you link to.
The Head region
Page Title
When writing your page title remember that a good page title doesn’t have to be 100% grammatically correct but should be a readable sentence, while using as little stop words as you can. Stop Words are words that are not important to a search engine’s search i.e. and, if, on etc. These words should be used as little as possible.
The title should be no more than 12 words long, descriptive and clear involving as many of your chosen keywords as you can cram in. When submitting your links to certain sites if your description is too long to be allowed on the link submission site then your title can be used it’s place.
On www.itandwebdesign.com we used this as our title.
‘SEO Bangkok, Web hosting, Thailand. Website Design Consultants and Website Design Courses.’
Meta Tag Description
A grammatically correct description of no more than 24 words is needed here involving all your main keywords that you used in your Title tag plus 12 more keywords or your main keywords again in different collocations (different word order).
On www.itandwebdesign.com we used this as our description.
‘SEO/website design consultants Bangkok, Thailand. Web design, search engine optimization, Adobe CS3 training courses, Dreamweaver, Photoshop, Flash lessons and private computer classes’
Meta Tag Keywords
No more than 48 words should be used here in as many different collocations as possible. If you do have more than 48 keywords or too many keywords to put on one page then put the appropriate keywords on the appropriate pages.
We used 48 Keywords in 17 different phrases, but only 24 niche words were used.
Finally your Title and Meta Tags should be in the following order.
1. Title
2. Description
3. Keywords
Not!
1. Title
2. Keywords
3. Descriptions
As most people are lead to believe.
Headline 1 Tag
A nice descriptive text title in h1 at the top of your page or under your banner containing your main keywords is needed to catch the search engines attention. Headline tags show the search engines the importance of these words. A grammatically correct title is needed on your page as humans will be reading this one too. All subtitles on the page I wrap with h2 tags over use of h1 tags can have a negative effect. The problem with Headline tags is that the text is massive and it leaves a leaves an automatic line break underneath. These problems can be quite easily solved using CSS styling.
Our h1 heading on our index page reads like this.
‘Itandwebdesign.com Computer Training Bangkok – Thailand Website Design, Web Design Courses, SEO Company and Link Campaigns’
First Words
There’s no point opening your page up with a bunch of words that sound really good to read but contain nothing but your company name and a bunch of adjectives. The first words on your page should be a nice paragraph that contains your main keywords which is very important for the search engines so take advantage of the first words on your page. Make it a readable correctly punctuated paragraph not just a bunch of keywords separated by commas; this would get your website penalized for being over optimized. Repeating your description with a few extra keywords all wrapped up in nicely written sentences would be a good idea here.
Body Text
The niche words you have used in your Title, Description and Keywords mean nothing if they are not referred to in your body text. Google does not like liars so do not throw keywords into your Meta tags and Title if you are not going to refer to them in your body text, we only used 24 niche words so it ‘s not an impossible task. Optimizing your web page should be as smooth and simple as possible and keeping everything related holds the page together and improves performance. Break the text up into small descriptive paragraphs with a hyperlink close by to point to the different sections or products on your site. An h2 sub heading for each paragraph can be added if you choose to do so this will also help to increase performance.
Anchor Text, Link Labels and Hyperlinks
Last but not least. Anchor text (or Link Labels) is ranked highly by search engines, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as more often than not, hyperlinked words are relevant to the landing page. However I also suggest that there be anchor text on each page pointing to the page that it is on. On our site www.itandwebdesign.com we solved this problem by using the same navbar on every page, meaning that every page has a link pointing to itself. When creating a hyperlink use a title for your link which will create an alt text description on mouse hover and will also be picked up by the search engine spiders.
For more information on how to resize your Headline tags and correct use of hyperlinks using Dreamweaver please check out our article ‘Optimizing in Dreamweaver for Dummies’.
Mark A Smith
Chief SEO and Area Manager
IT and Web Design – SEO Training Programs and Web Developer Courses, Bangkok, Thailand
Watch the video related to seo engine optimization
www.topsearchresult.ca – Using URL rewriting for search engine optimization purposes by editing the .htaccess file. Having www. in front of your website address can negatively affect SEO without this rule. The example uses the .htaccess file supplied with Drupal installation as an example.
Help answer the question about seo engine optimization
Does anybody know a really good book for SEO (Search engine optimization)?I'm having a hard time finding my website on any search engine. I just want to know if there are good books that I can buy/get to learn it. There are some software tools that I see on the internet, but they are really expensive. If I go to trainings, they are more expensive. Please help!
About Author
Mark Alexander is the Chief SEO and Thailand Area Manager for www.itandwebdesign.com. He has been Optimizing Websites for the major Search Engines for over 9 years and now runs comprehensive SEO Training Courses for IT and Web Design in Bangkok.
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Great Videos! Cool channel!!! Congrats!!! I Your success is powerful, and i’m happy for you. Great Video!! Be BLESSED Carrie Bevill
There are books and books and more books written on this topic because there are so many different ways of going about this.
I've found that there are a few different things, or basics, that you can do that in most cases is enough to at least get you in the search results.
1. Submit your site – http://www.webdev101.com/tips/submit-your-site/
2. Focus on the basics – http://www.webdev101.com/tips/search-engine-results-page-serp/
After that it's all up to you. You have to give your site some time there-after to be crawled by the search engines, but then there are a million tedious and time-consuming steps that can be taken to get you towards the top.
Notice I didn't say to the top, because the top results can change daily and you've got to keep up to stay up!
http://kiranbloger.blogspot.com/2008/01/are-you-using-article-marketing-seo-and.html
The web gives all of us world-wide access, take a look at my website http://www.torontoSEOfirm.com and we can provide a free quote on your project.
good luck!
You can find a list of SEO consultants recommended by Rand Fishkin here http://www.seomoz.org/articles/recommended.php But our SEO Firm http://www.uptrendhits.com/ is yet to be part of that list.
There are a few good SEO analysis tools out there for checking your rankings. Some are free, some are not.
http://www.seodigger.com
http://www.webceo.com
and web position gold.
however, google analytics and regular analytic software can be used to monitor your SEO performance. Look over time from when you started optimizing the site to now. Is there an increase in daily traffic? What keywords are people using to find your site? Are they coming from the search engines or from referrals?
Monitoring your back links also is a good performance metric.
domain-pop.com is decent but there are a lot out there as well.
How to find a good SEO Company? The plain fact is that there are very few excellent SEO companies but there are tens of thousands of SEO companies that advertise their poor quality services. It is an unregulated and relatively new industry in considerable demand, so this is not so surprising.
Good SEO companies are in great demand and the first thing NOT to do is use one that offers their services on Yahoo answers! No professional SEO that is any good has the time to solicit clients through such a medium or even needs to do so.
Here is the procedure I recommend.
Start by looking here http://www.seoconsultants.com/ which is about the nearest you can get to peer reviewed SEO consultants directory. Draw up a list of (say 10) companies whose web presence and spectrum of services meet with your approval.
Then make a simple initial approach to these companies and reduce the 10 to a short list of 3 or 4 based on the quality of their response (as you see it) and their understanding of your requirements.
Now interview the companies on your shortlist and include the following questions and requests:
1. Ask for 5+ references and current clients and make sure you follow them all up taking notes along the way.
2. What type of reporting will they provide?
3. Do they offer Return On Investment (ROI) analysis?
4. Can they assure you that the optimization strategies and methods used will be ethical and hence guarantee no penalties for your website?
5. Do they place a link on their clients sites to their site? If they do you can reject them right away.
6. Ask to see a sample contract. Check that it says 'what is' and 'what isn't' required on the clients part and also details what they say they will do.
7. How many hours will they put into working on your site?
8. Make sure you will not be 'ransomed' if you decide not to use them any more at some stage.
9. Do they outsource any of the work? If they do you can reject them right away.
10. What results can you expect and over what time scales?
Once you have the answers to these questions for the companies on your short list you will find making a correct choice quite straightforward.
One last thing. The best SEOs in the world work for themselves because they make more money that way and those that choose to have clients do not come cheap so if you want a good ROI don't look for a bargin.
Good luck!
Hi,
No, SEO doesn't cost anything, It's how you organize and structure your site so that the search engine spiders come to your site and index it so that people can find it. Since there are billions of websites out there, you may get listed but you'll probably just be added to the bottom of the list unless you use search engine optimization.
The way to optimize your site is to use the right keyword-focused content. If you want to know what that entails, here's an article that explains it: http://www.simple-internet-strategies.com/search-optimization.html
There are ways to pay Google to get to the top of the list but you would be clearly marked as an advertiser and therefore, you probably wouldn't get clicked on as often as the unpaid listings. I don't have stats to back that up but it makes sense, doesn't it? Who willingly listens to an advertiser?
Best Regards,
Healthy Mom
This page might help you:
http://www.squidoo.com/seoeasy
It is a technique called Multiple C Class IP hosting.
I'm not sure if this is what you're looking for