7 Ways to Know that Search Engine Optimization Isn’t for You

7 Ways to Know that Search Engine Optimization Isn't for You

Truth be told, search engine optimization (SEO) may not be for
you.

Regardless of the product or service and company size, SEO just
may not be something you can handle – at least for now. If you
fall into one of these areas, you may want to just skip the
online marketing rage.

1. You don’t want to edit your content.

If you’re not willing to change your content, an SEO consultant
really can’t do much to help you. Really, the keywords people
use need to be in your content. It’s that simple.

2. You love graphics – lots of graphics.

Partial to graphics? Excellent. If you have plenty of business
and a pretty Web site, SEO may not be in your future. Again,
text helps – if you can work it into your Web site. But if you
love static graphic or Flash and “skip” intro buttons, you may
want to save SEO for another day.

3. Pages short on copy.

It’s not really a repeat of #2. We’ve some rather barren Web
sites with hardly any graphics and not enough copy. Honestly, it
sometimes seems like a hunting expedition may be needed to track
down more than a paragraph. How many words do you need? No one
knows the magic number. But 25 words usually doesn’t help.

4. You change your content a lot.

So you want to keep your home page fresh and exciting?
Unfortunately, major changes often conflict with the SEO
strategy. In other words, if you keep wiping out the keywords an
SEO firm inserts, the program is pointless.

5. You want to wait on the redesign.

Some companies get excited about SEO – high rankings and
increased traffic can pay off. But don’t get started on a
program if you’re just going to let your current Web site miss
out on search engine optimization. Some businesses just want to
gear up keywords for a new design months down the road while
neglecting their current Web site.

6. You can’t stand the thought of your page titles
changing.

The title appears in that blue bar in Internet Explorer – the
one way up there above “Favorites.” If you prefer to say “About
Our Company” instead of keywords that actually BRING traffic,
you might want to put SEO on the back burner.

7. You’re not willing to address other business problems.

SEO consultants can get you traffic, but they can’t make your
Web site more user friendly unless you let them. Maybe your
product page is too busy or your shopping cart is confusing

Watch the video related to seo engine optimization

Ecommerce search engine optimization and SEO tips for your software, cms or Netsuite platform. To more details visit www.alexdesigns.com or http

Help answer the question about seo engine optimization

How can one track Search Engine Optimization SEO work of a site and what kind of tools are needed?
Just like google annalytic that provides ranking of a website and daily/monthly progress report in terms of traffic/visitors to the site; what are other tools available so that I would be able to track the traffic????

About Author


Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
optimization firm. He authored the “U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads” study and a white paper, “Search Engine Marketing: Get in
the Game.” michael@fathomse
o.com

You can leave a response, or trackback from your own site.

18 Responses to “7 Ways to Know that Search Engine Optimization Isn’t for You”

  1. OutCOMELT says:

    Free traffic for your site, or youtube video – /watch?v=JCMzLTKPaeA

  2. GhamsteR1940 says:

    g-hamster. com/emails/

  3. thecashflowdude says:

    Awesome job!
    Way to help the masses!

    Keep up the great work.

    Bill Connelly
    aka: cashflowdude

  4. worktodaypaidtoday says:

    WHY DONT YOU JUST TELL US HOW TO DO IT???

  5. Holly Mig says:

    There are books and books and more books written on this topic because there are so many different ways of going about this.

    I've found that there are a few different things, or basics, that you can do that in most cases is enough to at least get you in the search results.

    1. Submit your site – http://www.webdev101.com/tips/submit-your-site/

    2. Focus on the basics – http://www.webdev101.com/tips/search-engine-results-page-serp/

    After that it's all up to you. You have to give your site some time there-after to be crawled by the search engines, but then there are a million tedious and time-consuming steps that can be taken to get you towards the top.

    Notice I didn't say to the top, because the top results can change daily and you've got to keep up to stay up!

  6. Brisasfd says:

    Nice Video. I really liked your video youtube can be a great asset for you. If you need any help getting your video exposed check out this site called tubeviews [dot net] It has really done wonders for me, I have build 3 channels up with videos at top in position and this is my forth channel i’m going to working on.

    I like what i watched.

  7. lorabelle says:
  8. empowerusnow says:

    WOW Carrie, that was WELL DONE !!! Very natural, GREAT MESSAGE & well presented.
    Really good video! Get in touch with this gal, she’s the real deal!!

  9. Chow_M_Noodles says:

    You can find a list of SEO consultants recommended by Rand Fishkin here http://www.seomoz.org/articles/recommended.php But our SEO Firm http://www.uptrendhits.com/ is yet to be part of that list.

  10. trafficgeek1 says:

    great great stuff!

  11. fatimasdcer says:

    I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    thanks for sharing good stuff man

  12. alexis a says:

    The web gives all of us world-wide access, take a look at my website http://www.torontoSEOfirm.com and we can provide a free quote on your project.

    good luck!

  13. MORTGAGELEADS says:

    Carrie

    It’s always a pleasure to work with people who know what their doing.

    Thanks Alot
    Great Video

    Carlos M Cintron

  14. AnatoliB says:

    This page might help you:
    http://www.squidoo.com/seoeasy
    It is a technique called Multiple C Class IP hosting.
    I'm not sure if this is what you're looking for

  15. deepak says:

    There are a few good SEO analysis tools out there for checking your rankings. Some are free, some are not.

    http://www.seodigger.com
    http://www.webceo.com
    and web position gold.

    however, google analytics and regular analytic software can be used to monitor your SEO performance. Look over time from when you started optimizing the site to now. Is there an increase in daily traffic? What keywords are people using to find your site? Are they coming from the search engines or from referrals?

    Monitoring your back links also is a good performance metric.
    domain-pop.com is decent but there are a lot out there as well.

  16. melvdaprince says:

    Hi,

    No, SEO doesn't cost anything, It's how you organize and structure your site so that the search engine spiders come to your site and index it so that people can find it. Since there are billions of websites out there, you may get listed but you'll probably just be added to the bottom of the list unless you use search engine optimization.

    The way to optimize your site is to use the right keyword-focused content. If you want to know what that entails, here's an article that explains it: http://www.simple-internet-strategies.com/search-optimization.html

    There are ways to pay Google to get to the top of the list but you would be clearly marked as an advertiser and therefore, you probably wouldn't get clicked on as often as the unpaid listings. I don't have stats to back that up but it makes sense, doesn't it? Who willingly listens to an advertiser? :-)

    Best Regards,

    Healthy Mom

  17. DaveLandon says:

    How to find a good SEO Company? The plain fact is that there are very few excellent SEO companies but there are tens of thousands of SEO companies that advertise their poor quality services. It is an unregulated and relatively new industry in considerable demand, so this is not so surprising.

    Good SEO companies are in great demand and the first thing NOT to do is use one that offers their services on Yahoo answers! No professional SEO that is any good has the time to solicit clients through such a medium or even needs to do so.

    Here is the procedure I recommend.

    Start by looking here http://www.seoconsultants.com/ which is about the nearest you can get to peer reviewed SEO consultants directory. Draw up a list of (say 10) companies whose web presence and spectrum of services meet with your approval.

    Then make a simple initial approach to these companies and reduce the 10 to a short list of 3 or 4 based on the quality of their response (as you see it) and their understanding of your requirements.

    Now interview the companies on your shortlist and include the following questions and requests:

    1. Ask for 5+ references and current clients and make sure you follow them all up taking notes along the way.

    2. What type of reporting will they provide?

    3. Do they offer Return On Investment (ROI) analysis?

    4. Can they assure you that the optimization strategies and methods used will be ethical and hence guarantee no penalties for your website?

    5. Do they place a link on their clients sites to their site? If they do you can reject them right away.

    6. Ask to see a sample contract. Check that it says 'what is' and 'what isn't' required on the clients part and also details what they say they will do.

    7. How many hours will they put into working on your site?

    8. Make sure you will not be 'ransomed' if you decide not to use them any more at some stage.

    9. Do they outsource any of the work? If they do you can reject them right away.

    10. What results can you expect and over what time scales?

    Once you have the answers to these questions for the companies on your short list you will find making a correct choice quite straightforward.

    One last thing. The best SEOs in the world work for themselves because they make more money that way and those that choose to have clients do not come cheap so if you want a good ROI don't look for a bargin.

    Good luck!

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