July 29th, 2009 
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Sales copy is not necessarily designed to sell something specifically, but to make the user perform a certain task. Such tasks might be:
- Ordering a product
- subscribing toa mailing list
- Filling out an application
- Making a donation
- Clicking on a link
- and so on.
Writing efficient sales copy will boost your Utah SEO and can significantly increase the amount of visitors you get to your site. Consequently, learning how to write good sales copy is perhaps the single most useful skill you can acquire as a webmaster, content manager or web editor.
To make the user perform the task you want him to perform, you have three important tools at your disposal:
- Your Headline
- Your Main Copy
- Your Action Link
Of these three, the most important on a web site is the headline. The second most important is the action triggering link – especially if the link is visible immediately, without the user having to scroll down.
The Sales Copy Headline
1. Identify the action you want the user to take (i.e. buy the product, make the donation).
2. Make a list of how this action is beneficial to the user. In other words, answer the user’s natural question of “what’s in it for me?” Remember to write down benefits and not features – talk about the user, not the product.
3. Identify the single most important benefit from the user’s point of view.
4. State this benefit clearly in the headline.
This will give you headlines like “Save a life today” (for making a donation to a third world charity) or “Get a university degree in just 18 months”.
The Main Sales Copy
In your main copy you should outline the rest of the benefits, address any reservations the user might have and create desire by having the user see clearly how his life will be improved by taking the action you want him to take.
One great way to maximize your Utah SEO is by facilitating vertical reading (also known as “scanning”). Some methods include:
- Using bullet points
- Using captions at regular intervals
- Keeping paragraphs short
- Emphasizing keywords and phrases in bold face
- Using relevant pictures or graphs when necessary
The more persuasion a product needs, the longer the copy needs to be. If the user already knows he needs the product, or already knows and trusts you as a supplier, you can afford short copy – which is usually a better option on the web.
The Sales Copy Link
If you can afford short copy you may want to put the link in the first part of the screen so that it’s possible for the user to click without scrolling.
Remember that the action you want your user to take should involve clicking on a link (to make a donation, order a product, subscribe to your newsletter etc.). The way you make the link will then be crucial to your success.
Search engines and Utah SEO love links with the following qualities:
- Blue (or a color serparate from your copy text color)
- Underlined
- Put in a serparate paragraph
- Put in bold text
- 7-12 words long
The link text should describe (in very positive terms) what the user will get when he takes the action you want him to take. The more trigger-words you’re able to include in the actual link text, the better your response rate will be.
Marie Veloso. “How to write web copy that sells.” Content Strategy. 7 Oct. 2009 [
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Great Videos! Cool channel!!! Congrats!!! I Your success is powerful, and i’m happy for you. Great Video!! Be BLESSED Carrie Bevill
There are books and books and more books written on this topic because there are so many different ways of going about this.
I've found that there are a few different things, or basics, that you can do that in most cases is enough to at least get you in the search results.
1. Submit your site – http://www.webdev101.com/tips/submit-your-site/
2. Focus on the basics – http://www.webdev101.com/tips/search-engine-results-page-serp/
After that it's all up to you. You have to give your site some time there-after to be crawled by the search engines, but then there are a million tedious and time-consuming steps that can be taken to get you towards the top.
Notice I didn't say to the top, because the top results can change daily and you've got to keep up to stay up!
http://kiranbloger.blogspot.com/2008/01/are-you-using-article-marketing-seo-and.html
You can find a list of SEO consultants recommended by Rand Fishkin here http://www.seomoz.org/articles/recommended.php But our SEO Firm http://www.uptrendhits.com/ is yet to be part of that list.
The web gives all of us world-wide access, take a look at my website http://www.torontoSEOfirm.com and we can provide a free quote on your project.
good luck!
How to find a good SEO Company? The plain fact is that there are very few excellent SEO companies but there are tens of thousands of SEO companies that advertise their poor quality services. It is an unregulated and relatively new industry in considerable demand, so this is not so surprising.
Good SEO companies are in great demand and the first thing NOT to do is use one that offers their services on Yahoo answers! No professional SEO that is any good has the time to solicit clients through such a medium or even needs to do so.
Here is the procedure I recommend.
Start by looking here http://www.seoconsultants.com/ which is about the nearest you can get to peer reviewed SEO consultants directory. Draw up a list of (say 10) companies whose web presence and spectrum of services meet with your approval.
Then make a simple initial approach to these companies and reduce the 10 to a short list of 3 or 4 based on the quality of their response (as you see it) and their understanding of your requirements.
Now interview the companies on your shortlist and include the following questions and requests:
1. Ask for 5+ references and current clients and make sure you follow them all up taking notes along the way.
2. What type of reporting will they provide?
3. Do they offer Return On Investment (ROI) analysis?
4. Can they assure you that the optimization strategies and methods used will be ethical and hence guarantee no penalties for your website?
5. Do they place a link on their clients sites to their site? If they do you can reject them right away.
6. Ask to see a sample contract. Check that it says 'what is' and 'what isn't' required on the clients part and also details what they say they will do.
7. How many hours will they put into working on your site?
8. Make sure you will not be 'ransomed' if you decide not to use them any more at some stage.
9. Do they outsource any of the work? If they do you can reject them right away.
10. What results can you expect and over what time scales?
Once you have the answers to these questions for the companies on your short list you will find making a correct choice quite straightforward.
One last thing. The best SEOs in the world work for themselves because they make more money that way and those that choose to have clients do not come cheap so if you want a good ROI don't look for a bargin.
Good luck!
Hi,
No, SEO doesn't cost anything, It's how you organize and structure your site so that the search engine spiders come to your site and index it so that people can find it. Since there are billions of websites out there, you may get listed but you'll probably just be added to the bottom of the list unless you use search engine optimization.
The way to optimize your site is to use the right keyword-focused content. If you want to know what that entails, here's an article that explains it: http://www.simple-internet-strategies.com/search-optimization.html
There are ways to pay Google to get to the top of the list but you would be clearly marked as an advertiser and therefore, you probably wouldn't get clicked on as often as the unpaid listings. I don't have stats to back that up but it makes sense, doesn't it? Who willingly listens to an advertiser?
Best Regards,
Healthy Mom
This page might help you:
http://www.squidoo.com/seoeasy
It is a technique called Multiple C Class IP hosting.
I'm not sure if this is what you're looking for
There are a few good SEO analysis tools out there for checking your rankings. Some are free, some are not.
http://www.seodigger.com
http://www.webceo.com
and web position gold.
however, google analytics and regular analytic software can be used to monitor your SEO performance. Look over time from when you started optimizing the site to now. Is there an increase in daily traffic? What keywords are people using to find your site? Are they coming from the search engines or from referrals?
Monitoring your back links also is a good performance metric.
domain-pop.com is decent but there are a lot out there as well.